To see complete case studies of my work go to:
Bazza Design is me – Barry Hutzel. I offer over 33 years of outstanding design experience in large corporate and small consultancy environments, managing creative teams and handling individual projects and product design. I am a process driven designer with a proven track record for design success. This is success not only measured in quality of appearance and features but also measured in economic terms. Several of my designs have sold in the millions of products made, helping businesses I have worked for become successful strategically and financially.
I combine my design/business perspective with a proven product development process that produces amazing results. My four phase creative design process is simple.
1 - Research
2 - Concept
3 - Refinement
4 - Finalize
Investing in this process increases sales and produces ground breaking designs that set standards in the industry.
It is true I am only one Industrial Designer but I am capable of scaling my operations through key collaborations with Engineering Firms, Model Making/Prototype Firms, Rapid Prototype Firms and other Industrial Designers that I have close relationships with. If needed I can assemble a formidable product development team to handle most any project scale.
Designed for Qualite Sports Lighting. Full design support (Research through 3D phases for the product) for this award wining sports lighting system. Designed brochures for the launch and oversaw the photography for the brochures.
Designed for OKO Lab out of Italy. Full design support from research through to 3D release.
Full design support from concept to 3D release of this multi-functional foot rest for the contract furniture industry.
Full design creation from research to prototype phases for this unique task lamp for the contract furniture industry.
Dimplex Thermal Solutions expandable chiller design. Full design support from research through to 3D release for this innovative product.
Design 3D surfacing support for Modello USA to surface this task seating product.
Designed for Fulton Innovation (a division of Amway). Full design support from concept through to 3D release. Featured at the 2011 CES show in Las Vegas.
Designed for Omega Medical. Full design support from research through 3D release phases of this hand held device.
Designed for Cascade Cart Solutions. Full design support from Research through 3D release for this innovative waste receptacle.
Full design support from Research through 3D release for this exhibit for Fulton Innovation (a division of Amway).
Created for Methode Electronics. Concept development and photorealistic rendering of this concept vehicle for use on Methode's corporate website.
Designed for Omega Medical. Full design support from research through to hand held prototypes.
Designed for Donnelly Corporation. Complete design support from research though to production launch. It's revolutionary design and assembly made it very cost effective. During its run was made in the millions for various car manufactures.
Designe for GHSP in Grand Haven, MI. Full design support from research through design to creating a standards manual for it's usage.
Designed for Grand Rapids Spring & Stamping. Graphic design, photography and print production support.
Oversaw the design and development of this document.
3D and photorealistic rendering
Full design support from research through production of this dome light ( first designed in the mid 90's and is still in production today).
Designed for Tiara Yachts. Full design support for this cool fold out seat. Research through to full size working prototype was achieved.
Graphic design and print production for this edition of the newsletter. The issue was an award winning design featured in the design book: Graphic Design on a Limited Budget.
Designed for Michigan Chapter of IDSA. Was responsible for design through to print production.
Logo designed for Forever Baseball.
Designed for Laura Veldhof Photography to be used in a variety of ways including social media, shirts, posting imagery, etc.
The 1996 version of my hand made Christmas card. The design was featured in the juried book Black & White and Two Color Design and the design competition publication Design Sense -Graphic Design on a Limited Budget.
Designed for Hamsar - a Toronto based producer of lighting for the aftermarket. Design from research through 3D release for this multi-use LED product.
Designed for Cleats For Kids. Design of logo and its application to a variety of items like shirts, banners, collection bins, etc.
Was a co-organizer for the 2012 and 2013 TEDxMacatawa events that were held in Holland, Michigan . Managing the catering, graphics and props and post event party.
Designed for The Festival Voice to be used in a variety of ways including social media, shirts, banners, tents, flags, hat pins, etc.